Whatever stage your business is at, if you want to boost your company reach in 2020, make sure your strategy to get more Instagram followers is up to date! Learn more about Instagram by clicking on the link: instagrow.biz.
And forget about taking any shortcut and buying Instagram followers. It does not work and can, actually, severely damage your business! In fact, only more real followers (not the fake, bought ones) lead to more brand awareness and trust—two factors that will help your business rocket to the top of its market.
With more than 1B active monthly active users and 500+ Instagram stories posted every day, however, the competition is fierce.
To get more followers on Instagram, you’ll need to rise above the noise.
We’ve put together 14 strategies to help you build an engaged Instagram following by optimizing your profile, posts, and ads.
Instagram fueled beauty brand Glossier’s ascent to incredible heights. They’ve acquired over 2.3 million followers since launching in 2014 by leveraging Instagram’s fast-growing and engaged audience. It’s something they only could do by understanding how to get more followers on Instagram.
Your brand can enjoy social-driven growth like Glossier if you build a base of followers on Instagram. Not enough?
- Followers help amplify your profile by sharing content with their network.
- Feed and story ads give you the ability to target a larger audience.
- The visual nature of Instagram helps you connect with potential customers on an emotional level.
- Instagram lets you sell directly on their platform by tagging posts with Instagram Shopping.
Are you convinced now? Good! The next step is to discover the best strategies to get more Instagram followers, those that will quickly deliver!
While many approaches exist for gradually building an Instagram community that sticks, these 14 ideas will ensure sustainable results — in a fraction of the time.
Find Your Target Audience
Whether you’re getting started with Instagram or looking to expand your current following, it’s important to find a potential audience that is interested in the type of content you plan to create.
The platform provides a lot of useful information as a part of Instagram Insights, their analytics tool, to learn more about who these people are.
Narrowing down your current audience based on their demographics also makes it easier to go after potential new followers with similar characteristics. You don’t want to spend time targeting an audience under 25 if your product doesn’t appeal to them.
Once you’ve defined your audience, it’s time to look at the types of content that will prompt them to engage.
Create Fun, Engaging Content
Instagram is a visual platform. Users expect to be captivated by pictures as they scroll through their feed. Only once you’ve grabbed someone’s attention with an image will they look at your captions.
The post is a close-up image of a recent addition to white2tea’s tea club offering. It showcases their new tea cakes and is supported by the content in the caption. Going to white2tea’s profile continues the story about how these tea cakes were produced and why they are special. They go on to play up the exclusive nature of the tea club and connect directly with followers in the comments to provide personalized information.
White2tea knows that telling a story about their product makes it more appealing to potential customers. They focus on educating followers in not only the quality of their tea, but its history and production methods.
Use High-Quality Images
If you don’t use high-quality images for your company profile, it will hurt your popularity on Instagram—visual content is the first thing you need to think about.
You need to entice potential followers with every post, just look at this image from graphic artist Kilian Eng:
Tell us this post doesn’t stand out! The colors pop and lines are crisp—this is the type of content that brands are up against on Instagram.
Now, we’re not saying that you need to create art for every post, but quality is definitely a consideration when posting to Instagram.
Try using filters and tools like Layout or Boomerang to create images that differentiate your brand; most smartphone cameras today will give you a great picture to start with.
The more attention-grabbing your image is, the more it can bring in new followers.
Find The Right Hashtags
Hashtags are one of the primary sorting functions for Instagram content. When you use hashtags to target specific keywords, it can significantly increase your reach. Here’s an example from men’s grooming brand Beardbrand.
While you can use up to 30 hashtags per post, Beardbrand uses only nine.
Of these, two hashtags are branded (#Beardbrand, #UtilityBalm), four are product-related (#Beard, #MensGrooming, #MenwithStyle, #BeardCare), and three are specific to the post (#GymTime, #FitnessTips, #Growth).
If an Instagram user searches for any of these topics, this post will show up.
Research your market and understand the hashtags that your customers and your competitors use.
Start by taking a look at the best hashtags to use for every day of the week. Then, experiment with the ones that make the most sense for each post.
Just make sure you’re targeting a specific interest group and not just using all the hashtags you can think of.
Join in the Conversation With Your Audience
Instagram is a platform for social interaction, so engaging with your audience is paramount.
The more you foster relationships with your followers, the more users will want to share your content with their network.
We’ve seen this in both the white2tea and Beardbrand examples so far.
Potential followers might ask a question on one of your posts to learn more before choosing to follow your account. Chatting with them directly is your chance to show some personality and provide answers.
Your comments go a long way towards building trust with not only that follower, but anyone else who sees the exchange. It’s your opportunity to make the brand feel more human.